{"id":131592,"date":"2026-08-27T14:17:22","date_gmt":"2026-08-27T14:17:22","guid":{"rendered":"https:\/\/frisomat.com\/?post_type=news&#038;p=131592"},"modified":"2026-08-27T14:05:23","modified_gmt":"2026-08-27T14:05:23","slug":"comunicare-business-cum-alegi-ce-conteaza-laura-dragomir","status":"publish","type":"news","link":"https:\/\/frisomat.com\/ro\/noutati\/comunicare-business-cum-alegi-ce-conteaza-laura-dragomir\/","title":{"rendered":"Comunicare strategic\u0103 \u00een business \u2013 Publicul Nu Are Nevoie De Tot Ce \u0218tii | Laura Dragomir"},"content":{"rendered":"<section class=\"relative wp-block-frisomat-news-hero\">\n    <div class=\"absolute h-full w-full top-0 left-0 bg-black opacity-60\"><\/div>\n    <div class=\"bg-cover py-12 relative\" style=\";background-image: url(https:\/\/frisomat.com\/app\/uploads\/2023\/07\/DSC_0648.jpg)\">\n        <div class=\"container relative\">\n            <div class=\"\">\n                <div class=\" text-white flex flex-col justify-center\">\n                    <div class=\" \">\n                        <div class=\"mt-6 pb-2 uppercase font-medium pointer-events-none\">\n                            <ul class=\"breadcrumbs\"><li class=\"breadcrumbs-item \"><a href=\"https:\/\/frisomat.com\/en\/category\/news\/\">News<\/a><\/li><\/ul>                        <\/div>\n                        <h1 class=\"text-4xl uppercase font-bold text-white mb-5\">Comunicare strategic\u0103 \u00een business \u2013 Publicul Nu Are Nevoie De Tot Ce \u0218tii | Laura Dragomir<\/h1>\n                        <div class=\"block\">\n                            <div class=\"newstags flex gap-4 font-medium my-2 pointer-events-none\">\n                                <a href=\"https:\/\/frisomat.com\/ro\/news-tags\/article-ro\/\" rel=\"tag\">\u0218tire<\/a> \n                            <\/div>\n                        <\/div>\n                        <p class=\"mt-2 mb-4 xl:w-3\/5\"> Frisomat Romania sustine dezvoltarea afacerilor din Romania, prin informatii la zi, din surse sigure, cu analize la cald. <\/p>\n                    <\/div>                     \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"wp-block-frisomat-video\"> \n    <div class=\"container py-10 block md:grid grid-cols-12 gap-4\">\n        <div class=\"col-span-full\">\n                                <\/div>\n            <div class=\"frisomat-video-block col-span-full\" >\n            \n\n        <\/div>         \n    <\/div>     \n<\/section>\n\n\n<section class=\"wp-block-frisomat-text-image-right\">  <div class=\" lg:pb-4\">  <div class=\"overflow-hidden relative\">  <div class=\"container py-10\">  <div class=\"flex flex-col lg:flex-row gap-x-8 justify-between h-full\">  <div class=\"relative lg:w-7\/12 order-2 flex flex-col justify-center bg-white z-20\">  <div class=\"\">  <h2 class=\"font-bold text-4xl pb-5\">Seria &#8211; Comunicare strategic\u0103 \u00een business <\/h2>  <p class=\"text-card_background\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Episodul 1<\/strong> &#8211; <\/mark><strong><a href=\"https:\/\/vimeo.com\/1221767386\" data-type=\"link\" data-id=\"https:\/\/vimeo.com\/1221767386\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Cum alegi, din tot ceea ce \u0219tii, exact ce publicul are nevoie s\u0103 \u00een\u021beleag\u0103?<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> -cu <strong>Laura Dragomir<\/strong><\/mark><br><br><strong><a href=\"https:\/\/lauradragomir.ro\/\" data-type=\"link\" data-id=\"https:\/\/lauradragomir.ro\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Laura Dragomir<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> este strateg de comunicare \u00een business \u0219i senior trainer, cu 30 de ani de experien\u021b\u0103 \u00een televiziune, moderare \u0219i comunicare public\u0103 \u0219i 15 ani de lucru cu profesioni\u0219ti, lideri, antreprenori, echipe \u0219i organiza\u021bii.<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Abordarea ei este aplicat\u0103 \u0219i porne\u0219te de la o idee simpl\u0103: \u00een business, nu este suficient s\u0103 ai ceva important de spus. Conteaz\u0103 ca oamenii s\u0103 \u00een\u021beleag\u0103, s\u0103 aib\u0103 \u00eencredere \u0219i s\u0103 poat\u0103 transforma mesajul \u00een direc\u021bie \u0219i ac\u021biune.<\/mark><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">De ce vorbim despre comunicare la Frisomat?<\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>De peste <\/mark><strong><a href=\"https:\/\/frisomat.com\/ro\/frisomat-romania-30-ani\/\" data-type=\"page\" data-id=\"104633\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">30 de ani<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">,<\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> <\/mark><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Frisomat construie\u0219te spa\u021bii \u00een care companiile cresc \u0219i se dezvolt\u0103. Dar \u00een spatele fiec\u0103rei investi\u021bii exist\u0103 oameni, idei \u0219i decizii care trebuie comunicate clar.<br><\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">De aceea am creat \u201eComunicare strategic\u0103 \u00een business\u201d, o serie cu Laura Dragomir, dedicat\u0103 profesioni\u0219tilor care vor s\u0103 transforme expertiza \u00een mesaje clare, \u00eencredere \u0219i decizii mai bune.<\/mark> <br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br><strong>Pentru c\u0103 \u00eenainte s\u0103 construim un proiect, trebuie adesea s\u0103 construim \u00een\u021belegere \u0219i aliniere \u00eentre oameni.<\/strong><\/mark><\/p>  <\/div>  <div class=\"flex flex-col md:flex-row gap-4 mt-7 \"> <a class=\"c-button\" href=\"https:\/\/vimeo.com\/1221767386\" target=\"_blank\" rel=\"noopener\"><p>Vezi Episodul 1<\/p><\/a>   <\/div>  <\/div>  <div class=\"lg:w-5\/12 h-fit my-auto relative order-1 mb-6 lg:mb-auto flex justify-center items-center overflow-hidden lg:order-2\">  <img decoding=\"async\" width=\"1672\" height=\"941\" loading=\"lazy\" class=\"w-full wp-image-131593\" src=\"https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir.png\" alt=\"\" title=\"\" srcset=\"https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir.png 1672w, https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir-300x169.png 300w, https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir-1024x576.png 1024w, https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir-768x432.png 768w, https:\/\/frisomat.com\/app\/uploads\/2026\/08\/Cover-Ep-1-Laure-Dragomir-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/>  <\/div>  <\/div>  <\/div>  <\/div>  <\/div>  <\/section>\n\n\n\n<section class=\"wp-block-frisomat-text\">  <div class=\"container py-10\"> <div class=\"grid grid-cols-1 md:grid-cols-12\"> <div class=\"col-span-full md:col-span-8 md:col-start-3\">  <h2 class=\"text-4xl font-bold pb-5\">Principalele subiecte abordate<\/h2>  <p class=\"text-card_background\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u2022 Stabilirea rezultatului urm\u0103rit \u00eenainte s\u0103 construie\u0219ti prezentarea;<br>\u2022 Ce este eroarea cognitiv\u0103 numit\u0103 \u201eBlestemul cunoa\u0219terii\u201d \u0219i felul \u00een care influen\u021beaz\u0103 prezent\u0103rile speciali\u0219tilor;<br>\u2022 Selectarea informa\u021biei \u00een func\u021bie de ceea ce publicul trebuie s\u0103 \u00een\u021beleag\u0103, s\u0103 evalueze sau s\u0103 decid\u0103;<br>\u2022 Traducerea detaliilor tehnice \u00een efecte relevante pentru business;<br>\u2022 Separarea mesajului principal de informa\u021biile care pot r\u0103m\u00e2ne \u00een anex\u0103;<br>\u2022 Construirea arhitecturii mesajului \u00eenaintea slide-urilor.<\/mark><br><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>De ce este important pentru antreprenori \u0219i manageri?<\/strong><br>\u00cen companiile \u00een care produc\u021bia, ingineria \u0219i execu\u021bia genereaz\u0103 mult\u0103 informa\u021bie tehnic\u0103, timpul este limitat iar deciziile au consecin\u021be directe asupra costurilor, termenelor \u0219i riscurilor. O prezentare \u00eenc\u0103rcat\u0103 cu date corecte poate ascunde tocmai argumentul de care clientul, partenerul sau echipa are nevoie.<br><\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Pentru antreprenori \u0219i manageri, capacitatea de a selecta \u0219i de a explica relevan\u021ba informa\u021biei poate scurta drumul c\u0103tre aprobarea unui buget, alegerea unei solu\u021bii, acceptarea unui termen realist sau asumarea unei direc\u021bii. Expertiza devine mai u\u0219or de evaluat atunci c\u00e2nd publicul \u00een\u021belege limpede ce schimb\u0103 pentru el.<br><br><strong>Transcript<\/strong> (English below)<br>Ai o prezentare important\u0103 \u0219i ai \u00eenceput deja s\u0103 faci slide-uri?<br>Opre\u0219te-te pu\u021bin.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>\u00cenainte s\u0103 deschizi PowerPointul, r\u0103spunde la o \u00eentrebare: ce trebuie s\u0103 \u00een\u021beleag\u0103, s\u0103 re\u021bin\u0103 sau s\u0103 decid\u0103 oamenii dup\u0103 ce te ascult\u0103?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Pare simplu. \u0218i totu\u0219i, tocmai aici se pierd multe prezent\u0103ri de business.<br>C\u00e2nd cuno\u0219ti foarte bine un domeniu, ai multe de spus. \u0218tii detaliile, ai cifrele, cuno\u0219ti procesul, po\u021bi explica fiecare etap\u0103 \u0219i, din dorin\u021ba fireasc\u0103 de a demonstra c\u0103 solu\u021bia ta este solid\u0103, \u00eencepi s\u0103 pui \u00een prezentare tot ce \u0219tii.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>\u0218i uite a\u0219a te treze\u0219ti cu foarte mult\u0103 informa\u021bie, perfect corect\u0103, \u00een fa\u021ba unor oameni care nu mai \u0219tiu ce este cu adev\u0103rat important.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Imagineaz\u0103-\u021bi o echip\u0103 tehnic\u0103 venit\u0103 s\u0103 prezinte o solu\u021bie \u00een fa\u021ba unui client. Pe slide-uri apar specifica\u021bii, materiale, etape de execu\u021bie, parametri, calcule \u0219i termene. Toate sunt relevante pentru speciali\u0219tii care au construit solu\u021bia.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Clientul \u00eencearc\u0103 \u00eens\u0103 s\u0103 afle altceva: ce schimb\u0103 aceast\u0103 solu\u021bie pentru businessul lui? Ce problem\u0103 rezolv\u0103? Ce risc reduce? Ce c\u00e2\u0219tig\u0103 dac\u0103 o alege? \u0218i de ce ar trebui s\u0103 o prefere \u00een locul alteia?<br>Detaliul tehnic \u00eei poate confirma c\u0103 solu\u021bia este bine g\u00e2ndit\u0103. Dar, dac\u0103 nu \u00eel aju\u021bi s\u0103 \u00een\u021beleag\u0103 ce \u00eenseamn\u0103 acel detaliu pentru el, \u00eel la\u0219i s\u0103 fac\u0103 singur leg\u0103tura dintre expertiza ta \u0219i decizia lui.<br>Publicul nu vine la o prezentare ca s\u0103 reconstruiasc\u0103 mesajul celui care prezint\u0103.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Asta nu \u00eenseamn\u0103 s\u0103 renun\u021bi la substan\u021b\u0103 sau s\u0103 simplifici at\u00e2t de mult \u00eenc\u00e2t prezentarea s\u0103 devin\u0103 superficial\u0103. \u00censeamn\u0103 s\u0103 faci dou\u0103 lucruri pe care chiar \u0219i oamenii foarte competen\u021bi le g\u0103sesc, uneori, surprinz\u0103tor de dificile: s\u0103 selectezi \u0219i s\u0103 traduci. S\u0103 alegi ceea ce este esen\u021bial pentru oamenii din fa\u021ba ta \u0219i s\u0103 traduci informa\u021bia din limbajul expertizei tale \u00een limbajul consecin\u021belor care conteaz\u0103 pentru ei.<br>Po\u021bi face un exerci\u021biu foarte simplu \u00eenaintea de urm\u0103toarea prezentare. Completeaz\u0103 o singur\u0103 fraz\u0103: \u201eLa finalul acestei prezent\u0103ri, vreau ca oamenii din fa\u021ba mea s\u0103\u2026\u201d<br>S\u0103 ce?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>S\u0103 \u00een\u021beleag\u0103 valoarea unei investi\u021bii? S\u0103 aprobe un buget? S\u0103 aleag\u0103 o solu\u021bie? S\u0103 accepte un termen realist? S\u0103 aib\u0103 \u00eencredere c\u0103 proiectul poate fi livrat?<br>Alege un verb clar. Dac\u0103 ai nevoie de un paragraf \u00eentreg ca s\u0103 completezi fraza, probabil c\u0103 \u00eenc\u0103 nu ai stabilit direc\u021bia prezent\u0103rii. Iar dac\u0103 tu nu ai ales-o, publicului \u00eei va fi \u0219i mai greu s\u0103 o descopere printre slide-uri.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Dup\u0103 ce ai r\u0103spuns, uit\u0103-te la fiecare informa\u021bie \u0219i \u00eentreab\u0103-te: \u00eel ajut\u0103 pe omul din fa\u021ba mea s\u0103 \u00een\u021beleag\u0103, s\u0103 evalueze sau s\u0103 decid\u0103?<br>Dac\u0103 da, p\u0103streaz-o \u0219i explic\u0103-i relevan\u021ba. Dac\u0103 devine important\u0103 doar \u00een anumite situa\u021bii, poate r\u0103m\u00e2ne \u00een anex\u0103, disponibil\u0103 pentru \u00eentreb\u0103ri. Nu pierzi informa\u021bia. Doar nu o mai obligi s\u0103 concureze pentru aten\u021bie cu ideea principal\u0103.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>O prezentare bun\u0103 nu arat\u0103 c\u00e2t de multe \u0219tii. Arat\u0103 c\u00e2t de bine \u0219tii s\u0103 alegi ceea ce \u00eei este necesar publicului.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>\u00cen programele de Business Presentation pe care le conduc, exact de aici pornim. Construim mai \u00eent\u00e2i arhitectura mesajului: unde vrem s\u0103 ajungem, ce trebuie s\u0103 vad\u0103 publicul \u0219i \u00een ce ordine \u00eei oferim argumentele. \u0218i abia apoi alegem imaginile, culorile \u0219i felul \u00een care va ar\u0103ta fiecare slide. PowerPointul poate organiza slide-uri. Direc\u021bia trebuie s\u0103 vin\u0103 de la tine.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br><strong>Cu ce s\u0103 r\u0103m\u00e2i \u00een minte:<\/strong><br>Nu pica \u00een capcana \u201eblestemului cunoa\u0219terii\u201d, acea eroare cognitiv\u0103 care apare atunci c\u00e2nd ne este greu s\u0103 estim\u0103m cum \u00een\u021belege un subiect cineva care nu \u0219tie ceea ce \u0219tim noi.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>O prezentare de business \u00eencepe cu ceea ce publicul trebuie s\u0103 \u00een\u021beleag\u0103, s\u0103 re\u021bin\u0103 sau s\u0103 decid\u0103. \u00cen func\u021bie de aceast\u0103 destina\u021bie alegi informa\u021bia \u0219i \u00eei explici relevan\u021ba.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>A\u0219adar, \u00eenainte s\u0103 te \u00eentrebi ce ai mai putea ad\u0103uga, \u00eentreab\u0103-te ce trebuie s\u0103 r\u0103m\u00e2n\u0103. Astfel, oamenii nu \u00ee\u0219i mai consum\u0103 energia \u00eencerc\u00e2nd s\u0103 descifreze mesajul, ci o pot folosi ca s\u0103 \u00een\u021beleag\u0103, s\u0103 decid\u0103 \u0219i s\u0103 vad\u0103 ce pute\u021bi construi \u00eempreun\u0103.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Mul\u021bumesc, Frisomat Rom\u00e2nia, pentru invita\u021bia de a \u00eemp\u0103rt\u0103\u0219i idei care schimb\u0103 perspectiva \u00een comunicarea strategic\u0103. Ne vedem luna viitoare.<\/mark><br><br><strong><br><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>English transcript<\/strong><br><br>Do you have an important presentation coming up and you\u2019ve already started working on the slides?<br><strong>Stop for a moment.<\/strong><br>Before you open PowerPoint, answer one question: What do people need to understand, remember, or decide after listening to you?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>It sounds simple. And yet this is exactly where many business presentations lose their way.<br>When you know a subject extremely well, you have a lot to say. You know the details, you have the numbers, you understand the process, you can explain every stage and, out of a natural desire to prove that your solution is solid, you start putting everything you know into the presentation.<br>And that\u2019s how you end up with a huge amount of perfectly accurate information in front of people who no longer know what really matters.<\/mark><br><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Imagine a technical team presenting a solution to a client. The slides show specifications, materials, execution stages, parameters, calculations, and deadlines. All of this is relevant to the specialists who designed the solution.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>But the client is trying to understand something else: What does this solution change for their business? What problem does it solve? What risk does it reduce? What do they gain by choosing it? And why should they prefer it over another option?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Technical detail can reassure them that the solution is well thought out. But if you don\u2019t help them understand what that detail means for them, you leave them to make the connection between your expertise and their decision on their own.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>An audience does not come to a presentation to reconstruct the presenter\u2019s message.<br>That does not mean giving up substance or simplifying things so much that the presentation becomes superficial. It means doing two things that even highly competent professionals sometimes find surprisingly difficult: selecting and translating.<\/mark><br><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Select what is essential for the people in front of you, and translate information from the language of your expertise into the language of consequences that matter to them.<br>Before your next presentation, try a very simple exercise. Complete this sentence:<br>\u201cAt the end of this presentation, I want the people in front of me to\u2026\u201d<br>To what?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Understand the value of an investment? Approve a budget? Choose a solution? Accept a realistic deadline? Trust that the project can be delivered?<br>Choose one clear verb. If you need an entire paragraph to complete the sentence, you probably haven\u2019t defined the direction of your presentation yet. And if you haven\u2019t chosen it, your audience will find it even harder to discover it among the slides.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Once you have your answer, look at every piece of information and ask yourself:<br>Does this help the person in front of me understand, evaluate, or decide?<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">If yes, keep it and explain its relevance. If it only becomes important in certain situations, it can stay in the appendix and be available for questions.<br>You are not losing the information. You are simply no longer forcing it to compete for attention with the main idea.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>A good presentation does not show how much you know. It shows how well you know how to choose what your audience actually needs.<br>In the Business Presentation programs I lead, this is exactly where we begin. First, we build the architecture of the message: where we want to go, what the audience needs to see, and in what order we should present the arguments.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>Only then do we choose the images, the colors, and the way each slide will look.<br>PowerPoint can organize slides. The direction has to come from you.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br><strong>What to remember<\/strong><\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Don\u2019t fall into the trap of the \u201ccurse of knowledge\u201d, the cognitive bias that makes it difficult for us to estimate how someone who does not know what we know will understand a subject.<br>A business presentation starts with what the audience needs to understand, remember, or decide. Based on that destination, you choose the information and explain why it matters.<br>So, before asking yourself what else you could add, ask yourself what needs to remain.<br>That way, people no longer spend their energy trying to decode your message. They can use it instead to understand, decide, and see what you can build together.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br><strong>Thank you, Frisomat Romania, for the invitation to share ideas that can shift perspectives on strategic communication.<\/strong><\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br>See you next month.<\/mark><br>&#8212;<br><br><strong><a href=\"https:\/\/lauradragomir.ro\/\" data-type=\"link\" data-id=\"https:\/\/lauradragomir.ro\/\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Laura Dragomir<\/mark><\/a><\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> este strateg de comunicare \u00een business \u0219i senior trainer, cu 30 de ani de experien\u021b\u0103 \u00een televiziune, moderare \u0219i comunicare public\u0103 \u0219i 15 ani de lucru cu profesioni\u0219ti, lideri, antreprenori, echipe \u0219i organiza\u021bii.<br><br>A fondat <strong>Powerful Communication<\/strong>, un concept construit \u00een jurul comunic\u0103rii strategice \u0219i al prezen\u021bei profesionale. \u00cen acest cadru, dezvolt\u0103 programe de training, consultan\u021b\u0103 strategic\u0103 \u0219i formate aplicate pentru prezent\u0103ri de business, comunicare \u00een v\u00e2nz\u0103ri, leadership communication, apari\u021bii publice \u0219i media training, acolo unde mesajele trebuie s\u0103 fie clare, credibile \u0219i relevante.<br><br>Abordarea ei este aplicat\u0103 \u0219i porne\u0219te de la o idee simpl\u0103: \u00een business, nu este suficient s\u0103 ai ceva important de spus. Conteaz\u0103 ca oamenii s\u0103 \u00een\u021beleag\u0103, s\u0103 aib\u0103 \u00eencredere \u0219i s\u0103 poat\u0103 transforma mesajul \u00een direc\u021bie \u0219i ac\u021biune.<\/mark><br><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><br><strong>Frisomat Rom\u00e2nia<\/strong> &#8211; un partener de \u00eencredere cu peste 30 de ani de experien\u021b\u0103 \u00een construirea halelor metalice.<\/mark><\/p> <div class=\"mt-2\"><\/div> <\/div> <\/div> <\/div>  <\/section>\n\n\n\n<section class=\"wp-block-frisomat-call-to-action-1\"> <div class=\"w-full relative my-12\"> <div class=\"w-full h-full bg-primary absolute\"><\/div> <div class=\"absolute w-full top-0 h-5 bg-white hidden lg:block\"><\/div> <div class=\"absolute w-full bottom-0 h-5 bg-white hidden lg:block\"><\/div> <div class=\"container flex flex-col md:flex-row items-center md:space-x-10 relative\"> <div class=\"hidden lg:flex w-full lg:w-[33%] xl:w-[25%] relative\"> <img decoding=\"async\" width=\"2560\" height=\"1707\" loading=\"lazy\" class=\"aspect-square h-full object-cover w-full wp-image-64398\" src=\"https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-scaled.jpg\" alt=\"CTA headshot image\" title=\"\" srcset=\"https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-scaled.jpg 2560w, https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-300x200.jpg 300w, https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-1024x683.jpg 1024w, https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-768x512.jpg 768w, https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-1536x1024.jpg 1536w, https:\/\/frisomat.com\/app\/uploads\/2023\/09\/Gala-Frisomat-Romania-2023-16-Noiembrie-2023-798-copy-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/> <div class=\"w-fit h-fit bg-black text-white p-1 bottom-5 absolute\">  <p class=\"uppercase font-medium\">Reprezentant Comercial\u0103<\/p>  <p class=\"text-xl font-bold uppercase\">Frisomat Rom\u00e2nia<\/p>  <\/div> <\/div> <div class=\"my-5\"> <div class=\"lg:py-14 xl:py-5\"> <h2 class=\"text-4xl font-bold mb-5 text-white\">Sunte\u021bi gata pentru o conversa\u021bie?\u202f<\/h2> <p class=\"text-white\">Suntem al\u0103turi de dvs. \u00een fiecare etap\u0103: Proiectare, Produc\u021bie, Livrare \u0219i Montaj. Contacta\u021bi-l pe unul dintre exper\u021bii no\u0219tri.\u00a0<\/p> <div class=\"flex flex-col md:flex-row mt-7 gap-4\"> <a class=\"c-button-secondary-full\" href=\"https:\/\/frisomat.com\/ro\/solicitati-oferta\/\"><p>DETALIILE PROIECTULUI<\/p><\/a>   <\/div> <\/div> <\/div> <\/div> <\/div> <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Frisomat Romania sustine dezvoltarea afacerilor din Romania, prin informatii la zi, din surse sigure, cu analize la cald. <\/p>\n","protected":false},"featured_media":131593,"template":"","news-tags":[920],"class_list":["post-131592","news","type-news","status-publish","has-post-thumbnail","hentry","news-tags-article-ro"],"acf":[],"_links":{"self":[{"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/news\/131592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/media\/131593"}],"wp:attachment":[{"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/media?parent=131592"}],"wp:term":[{"taxonomy":"news-tags","embeddable":true,"href":"https:\/\/frisomat.com\/ro\/wp-json\/wp\/v2\/news-tags?post=131592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}